ADM conquers Toronto: A successful debut!
The Toronto International Snowmobile, ATV Powersports Show is the must-attend event for motor sports enthusiasts in North America, and ADM Sport seized the opportunity to make a mark among English speakers. Dive into the behind-the-scenes of this first visit, where the team captivated curious and passionate visitors by showcasing its high-quality products, including the latest releases of 2023/2024, notably its in-house brand Xplore.
Behind the scenes of the ADM Sport first appearance at the Toronto show
I. Toronto: The Show
The Toronto International Snowmobile, ATV Powersports Show is THE reference for motor sports enthusiasts in North America. It stands out as one of the largest motor sports shows, attracting visitors from around the world, all driven by the desire to share their passion. It's an opportunity for everyone to explore the latest trends in snowmobiling, ATV, and motorsports while discovering innovative products.
It was an opportunity for ADM Sport to make a name for itself in a highly competitive environment.
II. The ADM Sport area
The ADM Sport exhibition space was a true showcase of its best products. With a space of 1,500 ft2 (140 m2) at their disposal, the on-site team skillfully drew the attention of curious and passionate visitors by setting up the booth in line with the brand image.
Additionally, our experts were on hand to answer questions, perform product demonstrations and share their love of powersports. It was the perfect opportunity to introduce high-quality product ranges and the latest innovations for 2023/2024, such as Xplore, ADM Sport's in-house brand, launching in autumn 2023.
III. Reflection with the ADM team
To fully understand the experience, we wanted to convey the feedback from ADM Sports team members present at the show. They shared their enthusiasm and the challenges they faced in participating in this event. These exchanges revealed unforgettable moments of their adventure, from inspiring encounters with motor sports enthusiasts to enthusiastic feedback from the show’s visitors.
“I loved talking to the people there! The clientele was very diverse: snowmobiles, ATVs and even motorcycles. Most people had never heard of ADM before, and they were really surprised by the quality of the products we offer and, above all, the quality of our service. Kudos to the entire team that was present!" - Philippe
"What struck me was the diversity of the visitors. There were enthusiasts of all ages and backgrounds, reflecting the diversity of the products we offered. It was a rewarding experience to be able to chat with people with varied interests and present our booth to them." - William
V. Conclusion: A step into the English-speaking Canada
Our first presence at the 36th edition of the Toronto show proved to be highly rewarding. During this event, we successfully introduced ourselves to the English-speaking audience, leaving a lasting impression with exceptional quality products and our dedicated team. This successful debut attests to our commitment to inspire and engage with motor sports enthusiasts.